When most people think of businesses that market to homeowners, they think of traditional home improvement businesses like HVAC companies, roofers, or landscape businesses. But there is a wide variety of businesses that can be quite successful in marketing to homeowners. In fact, according to Shopify, homeowners can be considered a niche market due to the changing trends in the industry that encourage them to improve their properties. Here are five uncommon businesses that you may not have considered:
Pest Control Companies
Pests are a constant problem for homeowners, especially in certain parts of the country. Ants, cockroaches, mosquitoes, rats, and termites can all wreak havoc on a home and cause a lot of stress for homeowners. Pest control companies can be very successful by marketing to homeowners who are looking for relief from these types of pests.
Pest control companies can market themselves in several ways. Still, some of the most effective methods are through online channels. For example, pest control companies can create a website or a blog where they post articles about pests and how to get rid of them. They can also create profiles on social media sites like Facebook and Twitter and post updates about their services. In addition, pest control companies can distribute flyers and brochures to homeowners in the areas they serve and even place ads in local newspapers and magazines.
Pressure Washing Services
Pressure washing is a service that is often used to clean the exterior of homes. Pressure washing can remove dirt, grime, and debris from the outside of a home and make the house look more presentable. These services can be marketed to homeowners who are looking to improve their property’s curb appeal and value.
One of the most effective methods pressure washing services can market to homeowners is through online channels. Pressure washing service companies can create a website or blog where they post articles about how to clean surfaces and improve the home’s appearance. They can also rely on word-of-mouth marketing by providing excellent service to customers and asking them to spread the word to their friends and family members.
Residential Water Products
Water products are necessary for many aspects of a home, including drinking, cooking, cleaning, and bathing. Many water products are available on the market, and many of them can be marketed to homeowners. Residential water softeners, water filters, and reverse osmosis systems are all examples of water products that can be marketed to homeowners.
Many homeowners install water softeners and filters to ensure that they get the best quality water possible. In addition, these systems can help improve a home’s appearance by removing dirt, grime, and other debris from the exterior. They can also help protect appliances from damage caused by hard water.
Residential water products can be marketed to homeowners through online articles about water quality and how to select the best water product for their home. They can also partner with homeowners associations, water companies, and other businesses that serve homeowners to distribute information about their products.
Smart Home Modifications
Lastly, another rising business that can be successfully marketed to homeowners, according to Statista, is smart home modifications. Smart home modifications are changes made to a home to make it more efficient and easier to use. Some common examples of smart home modifications include installing solar panels, adding security cameras, and installing energy-efficient appliances.
Homeowners are always looking for ways to save money, and smart home modifications can help them do that. In addition, these modifications can also make a home more convenient to live in and can even increase its resale value. For example, solar panels can help homeowners save money on their energy bills, and security cameras can provide peace of mind. Energy-efficient appliances can also save homeowners money on their utility bills, and they can also help to protect the environment.
And with the increasing popularity of smart homes in the media, more homeowners are becoming interested in making these kinds of changes to their homes. Even small businesses can get in on the action by marketing themselves as experts in smart home technology.
While these businesses may not be the first that comes to mind when you think of marketing to homeowners, they can be quite successful. By understanding the needs of homeowners and providing services that meet those needs, these businesses can thrive. So if you’re looking for a unique way to market to homeowners, consider one of these five businesses. You may be surprised at how well they do!