Search engine optimisation or dental SEO is important for creating a strong online presence and attracting new patients to your dental practice. Dental SEO helps make your website easy to find by prospective patients who are looking to address their dental needs. With good dental SEO techniques, you can help make sure that when a patient types their dental needs into Google your website is one of the first websites that they are presented with. Google uses hundreds of different algorithms to decide where your website is listed on its search results page and although no one knows exactly what these algorithms are, an experienced digital dental marketing team will be able to help put techniques and strategies in place that adhere to the most important ones.
How to assess user experience
A key factor for good dental SEO is user experience. You need an excellent dental website for your dental practice and you need to be able to offer your patients a good user experience.
How does Google assess user experience on your website? It will look at how many users are visiting your website and how long they spend exploring what you have to offer. Google will find out whether or not users visit different pages on your website, if they are watching the videos that you share and if they engage with the content that you upload. Another important factor that Google takes into consideration is whether or not users revisit your website and this helps them decide where to rank your website on the search results list. The greater user experience you are able to provide for visitors on your website, the higher you will rank on the search results page. The higher you rank, the greater chance there is of more visitors being directed to your website which you can then convert into loyal patients at the practice itself.
Tips for good user experience
There are many techniques and strategies which you need to implement to help ensure a good user experience and successful dental SEO. Firstly you need to make sure that your website is modern and in keeping with current trends. It needs to be fully functioning and dynamic and when a visitor finds your website it should load easily and quickly without any unnecessary delays. Your website should be mobile phone friendly and accessible across all devices including desktops, laptops and tablets. It should be easy to navigate with a highly attractive homepage that has a clear contents section so that visitors can find what they are looking for quickly and easily. You should have a highly attractive landing page which encourages visitors to explore the rest of the website. When they do, they should find new and updated content in the form of text, photographs and images, videos and other different formats which you may wish to present the information. Speak to your digital dental marketing team today and make sure that your website is optimised for Google and working successfully to find new patients for you.